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Creating
a great animated banner ad takes even more time and work than
creating a static advertising banner. The reason being is that
animated banner ads rotate frames and each frame needs to be created
so that the reader thinks they are seeing something in one fluid
motion. There is a huge difference between a good animated
advertising banner and a bad one. Let’s take a look at some design
tips to help you create a great animated advertising banner.

1. Rotate
   your animated banner ad at a relaxed speed.
   A good online banner
   design
   will not be something that flashes a thousand times a minute or
   jumps, runs or hops across the screen as soon as the web page opens
   up. That will only serve to annoy your potential customers. Instead
   a successful animated banner should be tastefully done with frames
   rotating at a medium speed.
   

   
   

1. Make
   sure it downloads fast.
   Sometimes potential customers don’t wait for an entire page to
   download before they move on. It is important that you create an
   animated banner design that downloads fast, so that potential
   customers will actually see it before they move to another web page.
   
   

   
   

1. Put
   your most important information first.
   Because you will only have a reader’s attention for 3 seconds or
   less, it is important to grab their attention and give them your
   information fast. Be sure you put your most relevant information in
   the first few frames of your animated custom web banner.
   

   
   

1. Make
   your animation stand out but not clash.
   You want to think about what web pages you see your animated banner
   being placed on. The goal is for your advertisement to stand out,
   but not clash with what is on the web page. Your potential customer
   is originally seeking the information on the web page, not your
   banner ad, so try to make your advertising banner stand out in a way
   that still flows with the web page.

   
   

1. Limit
   how many times your animation loops.
   Another way to annoy a potential customer is if your information
   loops over and over and over again. Limit it to 10 or less times and
   then have it freeze on the most important information in your
   advertising banner.
   

   
   

Jane
Stone, VP Marketing PointBanner.com
jane@pointbanner.com

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Article Tags:
Animated Banner