If you’re an uber-connected man-about-town named Winston Bao Lord, who can drive traffic to a new bar just by showing up with his entourage, you tap the 5,300 contacts in your Microsoft Outlook application cheap designer sunglasses.
Call Chris Tavlarides of Capital Outdoor, one of the biggest outdoor advertising companies in the region. Ring up Geoff Dawson, owner of several of Washington’s hottest hangouts Bvlgari Sunglasses, including Buffalo Billiards and Rocket Bar.
If you’re wealthy and well known like Reg (Regina) Stettinius, you dial up on your iPhone the 1,000 or so moguls, foodies and Washington media types who helped you raise $1 million for autism. Pitch tech mogul David Steinberg, who made a killing on several software companies. Bring in Jimmy Reyes Police Sunglasses, whose family owns one of the area’s biggest beer distributorships and is a member of one of the wealthiest clans in the country.
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