Have you ever noticed how many articles

Have you ever noticed how many articles there are relating to creating your own marketing materials? These articles concentrate on areas a business owner "should do," offering MBT Imara,such clever advice as "know your audience," "say it with pictures" or "write clearly and distinctly." This is not bad advice. However, you should also know what not to do. This article focuses on just that. More specifically, it will address what most 'do-it-yourselfers' are tempted to, but should not do.

What Not to Do When Designing Marketing Pieces Yourself - Avoid these 10 design disasters when you create your own materials.

 

1. Don't enlarge your logo so that it is the main focus of the page.

Your logo features the name of your company and is important. However, it is not the main point. Remember, MBT Fanaka GTX, people are interested in what you are selling, not who you are. In fact, the smaller your logo, the more established your company will appear. If your customer is interested in what you are selling or promoting, they will look on the marketing material to find where they can purchase the product and/or service.

2. Don't place your logo in the text of your piece.

Of course, it is acceptable to use the name of your company in the text of any of your marketing materials. However, avoid inserting your actual logo into a headline or text of your materials.

3. Don't use too many fonts.

When you begin to build your materials, be sure to use fonts sparingly. Choose one or two fonts to use throughout the materials in order to establish your brand. Your font choices should be consistent with your image and your industry. Note that MBT Sport Shoes, cursive and creative fonts are often hard to read. Understand your audience's ability to read your materials and ensure that they still stand out.