It's amazing to me how much advertising material

It's amazing to me how much advertising material I see that DOESN'T ask for a response from the reader!

I don't know what it is, but it seems to me that huge numbers of business owners aren't any more clearer about what they should be asking their customers or prospect to do, then those of a hundred years ago.

I mean, we all should've learnt something by now, right?

You see, all around we're bombarded with colourful, flashy, 'creative' advertising that has no other intention than to create a splash.

And by splash, I mean to attract attention WITHOUT asking for any other response. It's called IMAGE advertising. Putting ones name in front, hoping people will buy based on that alone.

Of course, if you're a 'biggie', like Coke, Pepsi, Nike, Persil, etc, you can afford to do it (though why they still do it when they can easily draw in millions by interacting with their audience, is a mystery).

But, as we're not big institutions, with deep wells of cash to then go spend it on some daft ad agency to spill their nonsense on us, we've got to be a little smarter, a little more agile, a little more ninja like in our approach.