How can you solve a problem?

 How can you solve a problem? Can you promote your products or services as the answer to one or more consumer concerns, including general economic worries? Can you position your business as the trustworthy choice?

Here are practical incentives strategies for businesses of any size:

- Bundle up to create money-saving values as incentives. Cell phone and cable companies profited greatly by bundling their services. Revisit your products or services and ask: How can I re-package two or more and  MBT Tembea Coffee promote this new package as a "new, money-saving value" that will save consumers time?

- Use "value" language. The focus should be on the words "value," "money-saving" and "time-saving" versus the words "cheap," "discount," and "bargain basement." If you are faster, more reliable and more comprehensive than your competitors, you are a "money-saving" value. Why? Because time is money, and you save clients time.

- Offer a gift. Who doesn't like presents? Gift cards have been one of the fastest growing sectors in the incentives category. A "gift" doesn't have to come in the form of a gift card. A business can offer a gift of a special white paper or article that will be useful to the client, or a free hour of your services for "x" number of hours billed.

- Focus on free as an incentive. "Free" is a powerful calling card. Instead of slashing prices that you can't afford to slash, focus on what you can "add" that is free. Offering free subscriptions to online e-newsletters that offer valuable, practical information. In this Information Age, information is money, so offer information free.

- Reward your true-blue clients. When money is tight, consumers go comparison-shopping. Firms that don't pay attention to their MBT Sawa,true-blue clients can become vulnerable if they take these clients for granted. High-end retailers offer their high-spending customers special values such as by-invitation-only events or gift certificates. What by-invitation-only information or event can you provide to your true-blue clients?