So, what should we be doing those steers us away from

So, what should we be doing those steers us away from that image-based stuff? And listen: it's not your fault if you've been doing IMAGE style advertising until now. Because ... here's the solution to the problem.

And that being... ASK FOR A REPONSE!

There. Pretty painless.

Now, it'd be pretty cruel of me to let this article slip by without giving you several ways to elicit a response, a murmur, a whisper from your audience (plus I would've skated by on my promise made to you in the article headline - tut tut!).

So then, here are 10 WAYS you can easily use to dramatically increase the effectiveness of your advertising and marketing.

1. HAVE A PRIZE DRAW!

There's nothing simpler than to ask prospects and customers to call in, to fill in a form, to email you because of winning something. And let's face it, WE ALL LOVE TO RECEIVE PRIZES AND GIFTS. Asking readers to respond doesn't have to be fancy, complicated or boring. Something as simple as - " Listen, before I go, I want to tell you that there's a mystery prize worth ￡249.00 up for grabs. All you got to do is fill in the attached form, put PRIZE DRAW somewhere on the margin and post it off in the pre-paid envelope. Then, sit back and relax."