On the other hand on same high street as our own shop small n smart, we have retailers offering goods at wholesale prices direct to the public. This of course is just marketing spin, the prices may be lower but I have yet to get a genuine wholesale price from a retail shop.
Is Tesco a wholesaler or retailer. Their prices are often cheaper than wholesalers in fact lots of corner shops preferred to buy all their consumables form this store, yet no one would ever think of Tesco as anything other than a retailer.
I can understand the pressure put on wholesalers by office supply superstores, multiplex retailers and warehouse home centers and disintermediation of wholesalers through electronic commerce. But the fact remains Wholesalers are the intermediaries in the chain between the manufacturer and the customer. Unlike the retailers which are the last link before it reaches the end-user.
It seems the line between wholesaler and retailer seems to be getting a little blurred.
I have decided to started a petition with no 10 to regulate the industry which I hope you will all sign.
The future of the high street shop is at stake.
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